Berkley

$5.99

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...

Berkley

$14.99

A revolutionary lure designed for a new groundbreaking technique known as "Krejing", the Berkley Krej FFS Jerkbait 100 features a unique upside-down bill that allows you work the water column from ...

Berkley

$10.99

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the ...

Berkley

$10.99

Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water fishing. With the addition of a single ceramic bal...

Berkley

$10.99

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its time to start dropping Dimes. Delivering proven balsa...

Berkley

$8.99

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley

$5.99

Designed by Bassmaster Classic® winner Skeet Reese. The Berkley® PowerBait® Speed Boss features the finesse profile of a worm with the proven wide action of the "Pit Boss style" legs for maximum wa...

Berkley

$9.99

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with both profile and action in mind, the Power Stinger’s dense he...

Berkley

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