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Berkley

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Regular price $8.99
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The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...
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Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...
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Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® top water lure. With a loud rattling chamber, spitting cup...
Regular price $8.99
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The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...
Regular price $7.49
Sale price $7.49
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The PowerBait® Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The ...
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Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Tube Jig is a tried-and-true classic design for tubes and other hollow bodied baits. Each package provides ideal b...
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Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. _Optimized for positive hook-up ratio,...
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Designed by pro angler Skeet Reese, the Berkley® PowerBait® The Deal features a high sided shad profile that adds bulk and presence. Its super high action tails mimic fleeing baitfish and amp up th...