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Yum

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The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even ...
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Designed by Bassmaster Classic Champion, Jason Christie, the Yum FF Sonar Minnow was developed to catch finicky fish with your forward facing sonar unit. A necessary technique for today’s competiti...
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Designed in collaboration with 2022 Bassmaster Classic Champion, Jason Christie, the Yum FF Sonar Jig Head is built to pair perfectly with the Yum FF Sonar Minnow to create a flawless presentation ...
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The brainchild of BASS Elite Series angler, Jason Christie, the Yum Christie Critter delivers all of the attributes that anglers look for in an effective flipping and pitching bait. Fitted with a s...
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Designed to the specifications of Elite Series professional, Jason Christie, the Yum Christie Craw provides a streamlined presentation that is right-at-home on pitching and flipping gear. Able to s...