About Us

Yellow Dog Tackle Supply, rooted in the ethos of loyalty and dedication, stands as a beacon of trust in the fishing industry. Our journey began with Karo, our faithful companion, who was the very embodiment of sincerity and commitment.

Through the ebbs and flows of life, Karo's unwavering bond became the touchstone of our brand's identity. Inspired by her spirit, Yellow Dog Tackle Supply is more than just a fishing supply company; it's a testament to genuine relationships and the pursuit of excellence.

In the vast sea of fishing brands, what sets Yellow Dog Tackle Supply apart is our unwavering commitment to honesty, integrity, and a customer-oriented approach. Owned by fishermen, for fishermen, we understand the intricacies of the angler's world.

Unlike our competitors, we don’t just stock products; we ensure every item on our shelves is tried, tested, and true.

No gimmicks, no fluff – only genuine, effective products. If you ever find yourself in a quandary about which gear to choose or how to use it, our expert and friendly team is always on hand to guide you.

After all, our mission isn’t to lure the fisherman with flashy marketing; it’s to equip you with the knowledge and tools to catch fish successfully.

Our tagline, "No Gimmicks, Just Great Fishing.," captures our essence, reflecting our commitment to trustworthiness, expertise, and years of experience in the industry.

With visual symbols like the loyal dog icon and our brand colors resonating with service and commitment, we aim to make every angler's experience memorable. We're not just a brand; we're a community, driven by shared values and a passion for the great outdoors.

Join us, and experience fishing like never before.