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The Yamamoto Fuzzy Nut appears odd at first glance, but once you see it in the water and see how the fish react to it, you’ll look at it in an all-new light. The 1.5" Fuzzy Nut lives up to its...
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The Yamatanuki just got fuzzy. The ultimate “heavy plastic” bait has joined the fuzzy bait family, now threaded with strands of fine skirt material to create a totally new profile and action. Just ...
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The Fred Roumbanis Weedless Boom Boom Swimbait features a quivering head action, tight body roll and thumping tail kick. It is designed to be fished slowly around cover with a weighted screw ...
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The Boom Boom Line Thru Swimbait is a combination of Optimum’s BLT series and the Boom Boom Swimbait. It features the trademarked Boom Boom panic action with its quivering head, tight body roll and...
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The Big Stik is a high-tech lunker-killer that walks, pops, spits and catches just about anything that swims. It’s a rear-weighted bait making it easier to cast and enabling it to sit in a position...
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The Little Stik 135 measures 5.5 inches long and weighs 1 oz. Like its bigger brother, The Big Stik, the Litte Stik is a high-tech lunker-killer that walks, pops, spits and catches just about anyt...
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The ima Skimmer is unique among hard plastic topwater stick baits because of the slender body shape of a soft plastic stick bait. This slim profile has proven to be one of the most appealing ...
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BusterK is a menacing, bite inducing frog. Everything about the design of this frog was built to increase performance in casting distance, hookup percentage, and to keep it snagless. It also has an...