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Berkley

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Regular price $5.99
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Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fis...
Regular price $13.99
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Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational...
Regular price $29.99
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Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open w...
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Designed by pro angler Skeet Reese, the Berkley® PowerBait® Straight Money features a spade tail that catches more water for wider actions, as well as a unique, high quivering action. The flat bell...
Regular price $6.99
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Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...
Regular price $4.99
Sale price $4.99
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Regular price $14.99
Sale price $14.99
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A revolutionary lure designed for a new groundbreaking technique known as "Krejing", the Berkley Krej FFS Jerkbait 100 features a unique upside-down bill that allows you work the water column from ...
Regular price $5.99
Sale price $5.99
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Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...